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LET ME
TREASURE YOU
Year
Work
2020
Sole Designer and Project Lead | Creative Direction and Overall Design
Basic HTML Coding with Image Mapping | Content Planning & Promotional Video Script in Korean
Photoshoot Direction & On-site Coordination | Styling & Wardrobe Coordination
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Pictorial Photos
Pictorial Photos
Content Design
Led the creative direction for the TREASURE 'MMM' Merchandise Lookbook photoshoot, overseeing model selection, styling, and coordination to ensure a cohesive visual narrative. Combined 2000s aesthetics with contemporary trends, expanding the appeal beyond the core K-pop audience. Developed a promotional script and launched an interactive event, boosting fan engagement.
Product Detail Pages
Banners, Social Media, Videos
YG SELECT Banners
X
Promotional Campaign Videos
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