HOW YOU
LOOK THAT

Year

Work

2020

Sole Designer and Project Lead | Creative Direction and Overall Design

Basic HTML Coding with Image Mapping | Content Planning & Copywriting in Korean

Photoshoot Direction & On-site Coordination | Styling & Wardrobe Coordination

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Pictorial Photos

Content Design

Led the creative direction for BLACKPINK's 'HOW YOU LIKE THAT' lookbook, managing styling and coordination for YG Merchandise's first-ever fashion lookbook, featuring 40 different items that received a strong fan response. Created 14 unique stylings blending 2000s aesthetics with modern trends, enhancing engagement by tying the visuals to the song's title and emotional narrative.

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