Rebranding Design Concept

For my personal branding project, I rebranded the logo of the unique artist collective, Balming Tiger, as a self-driven skill upgrade exercise. I focused on improving the legibility and versatility of the original logo, incorporating a modified sans-serif font to better express the free-spirited nature of Balming Tiger. In addition to the logo rebrand, I redesigned the album cover for Balming Tiger artist Sogumm's Sobrightttttttt and created a concert poster. The stretched "t" in the album title served as inspiration for the graphic elements, visually representing the elongated sound of the letter when read aloud.